He lāmine e āhei ana ki te whakamahia he pūmau nui ki te uara me te whakaaturanga o te pēpeke: He kīwaha matapono mo ngā raraunga whai take e pai ana, e āhei ana ki te whakamahia he pūmau nui. Ka hihiko te hunga kaiwhakapumau me ngā kaiwhakamahi, nā reira ka hiahia hoki rātau ki te pēpeke. Nā te mea, ko ngā pēpeke rotogravure o mātau e hēpihi ana, kāore i te hāngai ki ngā whare raraunga, me te pai rawa mō ngā momo hanga tuhinga. Kei te nui rawa te whakahē i te mea e āhei ai ngā pēpeke nitrocellulose ki te whakauru i runga i ngā tuhinga, āe – kei te pai rawa hoki te whakaaturanga.